2026 State of Digital Retail in Automotive — Q3 2026

The automotive customer journey increasingly extends beyond the systems dealerships traditionally use to measure it. Customers now move across marketplaces, search, dealership websites, digital-retail tools and AI—often long before they submit a lead or enter the CRM. This JourneyVantage Automotive Executive Intelligence Report examines seven digital blind spots that can leave dealership leaders with an incomplete picture of that journey—and the practical questions those blind spots create for dealership operations, digital strategy and customer experience.